Executive Presence Program


Maximize your communication and presentation skills by training with the $2 billion media executive who brought you March of the Penguins, a persuasion expert and an acclaimed international actress.

Passion, Persuasion and the Art of Getting People to Say Yes is an advanced, 2- or 3-day presentation skills training for corporate leaders and high-potential executives who seek to improve their abilities to persuade, affect and connect with their audiences. Through demonstration and practice, the program trains you to develop a presentation style that resonates with your audiences–from people who report to you, to the boards and senior leadership that will advance your career. Led by experts in creative entrepreneurship, theatre and rhetoric, you will be better prepared to actualize your intention to influence and inspire teams, sell with passion, close deals, and serve others with excellence.

Proven effective in virtually any corporate context, at the core of this empirical, evidence-based process is discovery of the techniques and methods to highlight your authentic passion for the intended outcome.

This program will arm you with the skills to take your work into the world to meet your audience, market, or constituency and align your objectives with your ability to influence with maximum impact.

You will learn to:

  • Capitalize on verbal and non-verbal skills with honed, tangible presentation techniques
  • Strategically employ persuasive appeals
  • Demonstrate ownership of your voice
  • Overcome distractions and sustain focus
  • Practice and rehearse with a purpose
  • Plan and execute presentations tailored for a specific audience with maximum influence


This program is ideal for senior leadership as well as high-potential executives of all disciplines who use presentation and communication to pursue desired outcomes in their work.

  • Business Development
  • Marketing Professionals
  • Leadership in non-profit and service organizations
  • Technical Management
  • Executive Management

Contact Penny Kreitzer personally to learn more about bringing this training to your company.


Adam Leipzig has served in leadership positions of internationally prominent media companies, and guided dozens more as an independent adviser. At Cal, he teaches both in the executive education and MBA programs. He is the former President of National Geographic Films, where he raised $125 million in production financing, and a former Senior Vice President at Walt Disney Studios. Adam has been involved as a producer, distributor or supervising executive on more than 25 films that have disrupted expectations, including March of the Penguins, Honey, I Shrunk the Kids, and Dead Poets Society; his movies have produced over $2 billion in revenue with less than $300 million in production investment. He has twice been responsible for the “most profitable film of the year” and his films have won or been nominated for 10 Academy Awards, 11 BAFTA Awards, 2 Golden Globes, 2 Emmys, 2 Directors Guild Awards, 4 Sundance Awards and 4 Independent Spirit Awards. He is currently producing two documentaries, and is an executive producer of HBO’s upcoming miniseries Lewis and Clark. Adam is the publisher of Cultural Weekly (CulturalWeekly.com), the author of Inside Track for Independent Filmmakers (Macmillan) and the co-author of Filmmaking in Action (Macmillan, forthcoming July, 2015).

Adam is expert at training people how to design ideal environments for creativity, because the ideal environment drives massive value. People and companies who work with him have achieved immense profits and growth.

Penny Kreitzer has been Voice and Dialogue Coach on Academy Award nominated documentaries “Promises” and “Regret to Inform”. As a professional, award-winning actress Penny has performed at many theatres in the US including the Berkeley Repertory Theatre and The American Conservatory Theatre in the Bay Area. Since 1974, she has been a member of The Roy Hart Theatre, based in France.

Her experience in High Impact Communication Skills for Leaders, covers Fortune 500 companies, training sessions in Europe, South Africa and the Middle East, as well as workshops throughout the USA. She is faculty at the UC Berkeley, Haas School of Business and has served on the faculty of The Athena Women’s Leadership Institute at Barnard College in New York as well as many others academic institutions. She has presented at the Haas School of Business Alumni Reunion, Yale University Learning Center Conference and Eli Lilly International Conference for Women Physicians. She is a regular presenter at the Women in Leadership Conference at UC Berkeley.

Penny uses proven theatre-based techniques to help clients demonstrate the authority, authenticity, presence and confidence needed to become inspiring leaders and extraordinary speakers in today’s competitive business environment.

Penny was born in South Africa and studied Theatre, English and Political Science at the University of Cape Town and The Hebrew University in Jerusalem. She has an MA in Theatre and a Licentiate Speech Teacher’s Diploma from Trinity College, London.

Richard Freishtat serves as Senior Consultant in the Center for Teaching and Learning at UC Berkeley, where he designs and delivers a full range of enrichment initiatives and consultation services to the 2000+ faculty across campus. In addition to teaching in the Executive Education program at Berkeley, he has consulted with over 150 business professionals on their presentation and persuasion skills. Having overcome a stutter and immense fear of speaking in public, he has a particular passion for working with professionals who seek to address some of the same impediments to their success. Richard is currently working on a book that will provide high-potential business professionals, who are challenged by similar obstacles, both relevant and easily implemented tools, techniques, and frames of mind for effectively conveying their message to garner intended results.

Richard holds a Ph.D. in Education from Arizona State University, and an M.A. in Rhetoric and Public Address and a B.A. in Speech Communications from Pennsylvania State University. Across his 15+ years of teaching experience, Richard has taught more than 5,000 students at the undergraduate, graduate and professional levels in course topics ranging from Oral Communication to Persuasion, and Interpersonal Communication to Small Group Communication. He has also published and presented across the globe on the topics of teaching, pedagogy, and innovation in learning.